"Don't break down, it's OK" it's another educational program of the "Communication Without Barriers" Foundation.
The program aims in drawing attention to prevention of the skeletal system. Main topics include the protection of the prenatal period to an old age – "Don't break down, youth," "Careful, future mom," "Don't break down, workman!", "Dangerous adulthood paths: osteoporosis," "Don't break down, senior!", "Don't break down – life is beautiful!"
Media campaign traditionally was implemented with the support of the TV program "From A to Health", which hosts were famous journalists, Iwona Schymalla and Krystyna Bochenek. There appeared billboards on the Polish streets and books in pharmacies, about human skeleton system, and the first programme of TVP aired social advertisements connected with the campaign.
